Yo Gabba Gabba finally got an article in Entertainment Weekly.
Now I've admitted I'm a techno-lover (I blame formative years spent in the late-1980s). I recall the Kraftwerk-"Music Selector is the Soul Reflector"-turn on the strobe light and "Dance Your Love Away" scene as the ultimate in Good Times.
So two years ago when the girls and I happened across this odd little show on Noggin starring a funny black guy in an orange jumpsuit, furry hat, and horn-rimmed glasses dancing around to the musical stylings of Mark Mothersbaugh, we were checkin' that out!
Muno did give me pause, but the girls assured me he was just a hot dog from outer space. (Me: OK!) And by Halloween 2008, my big ole buddy Patrick Johnson and I were rockin out with the kids to "Party in My Tummy" and lovin it.
Can I just say, I know "PIMT" is intended to persuade little ones to eat their green beans and carrots (who are crying because they want to go to the party in your tummy). But if you're anything like me (and Patrick), and you know there's nothing better in life than hoggin' out, then that is the song for you.
Yo Gabba Gabba songs are available on iTunes, btw. I recommend the following: "Don't Bite Your Friends" (good message for kids and adults); Party in My Tummy" (see above); "Working Together" (again, good for parents and kids); The episode "Dance" (for obvious reasons).
What does all this have to do with marketing you ask? Well, I'll tell ya. I mentioned in a previous post that I came across an online forum dedicated to why the Twilight series was so successful.
There were a lot of haters going on about how badly the books were written (e.g., adverbs overload!) and feminist yadda yadda yadda. Personally, I thought the books were a lot of fun. I read them all in less than two weeks with a Disney trip thrown in the mix. They were entertaining and escapist and had an engaging love story.
But seriously, why would those books do better than say, a Sarah Dessen novel? My response = Marketing!
My reasoning was I would never have been aware of the books if I hadn't seen a big feature about Stephanie Myers and "the Twilight phenomenon" in Entertainment Weekly.
Therein lies the bug. I've known about YGG for two years, and EW's just now getting around to going ape over it.
So why is it so successful? I don't know that they've done much marketing for it. Maybe because it's on TV? Maybe because there's a buncha fan-parents out there who can't stop singing the songs and giggling about it to their friends?
I know I sing "Let's Get the Sillies Out" at odd, random moments. (I also bust rhymes from "Forgot About Dre," so I'm not such a great example.)
But I do have this question buzzing around in my head. What is making these books/shows so successful?
From what I understand there were lots of Moms out there reading Twilight before it went viral as well. Maybe that's it? If you can find something the kids like that the parents find irresistable as well, Eureka! You've done it?
I think it's the stylish clothes myself. I mean, heck. You can't beat that orange hat. And if I ever get anywhere near famous, I'm begging DJ Lance to please please please let me be a guest... I could do my Coco the Bird Lady dance!